Burrell Wins Silver Hugo Award
BURRELL COMMUNICATIONS GROUP WINS 2012 HUGO TELEVISION SILVER AWARD
(Chicago, IL) April 18, 2012 — Burrell Communications, a full-service marketing and communications agency,
wins Silver Hugo Award for the Annual 48th Hugo Television Awards of 2012.
Burrell received the following three wins; the Hugo Silver Fast Food Award for McDonald’s TV “Step Up To
the Mac,” a Silver Plaque for Toyota’s RAV4 TV campaign “The Journey/Good Day”, and a Hugo Certificate
of Merit Fast Food Award for McDonald’s McCafé “A Frosty Affair.”
Each year, honorable works for the Hugo Television Awards are chosen from a list of submissions, both domestic
and international, which will be mentioned in select media, including the official program book of the 48th
Chicago International Film Festival and published on an online list of winning commercials and productions
on the Cinema Chicago website.
“As a creative, it is always great to be recognized by your peers,” said Lewis Williams, Burrell’s Chief Creative
Officer. “I am honored that Burrell was chosen against some pretty tough competition and it means even more
when you are a mid-size ethnic agency.”
The Silver Hugo Award was for Burrell’s efforts in “Step Up To the Mac,” a commercial about the younger
generation enjoying the unique and flavorful experience of America’s iconic burger, the Big Mac. “McDonald’s
wanted to remind people of the flavor they love – the delicious taste of the Big Mac,” said Derrick Rivers,
Associate Creative Director. “It’s a true original and an icon, because it has the distinctive, crave-able secret
sauce and unique combination of ingredients that truly makes it a one-of-a-kind.”
“Step Up To the Mac” became the connection between the younger generation and historical tunes in
contemporary retro music. “Craig Mack’s ‘Flava In Ya Ear’ was a natural fit,” said Rivers. “The spot is simple:
each scene reflects an individual’s personality and simply exudes coolness in a unique way.” The ‘Step Up
To the Mac’ spot can be seen at http://www.wttw.com/main.taf?p=40,9.
The Hugo Television Gold and Silver Hugo Awards are the highest honors presented by the Awards. Each
production submitted is rated on technical excellence, creativity, and effective communication. The Hugo’s
Gold and Silver Plaque is awarded to submissions that are the best in their category for quality, and Certificates
of Merit are given to productions that convey creative strength.
The WTTW: An Image Union Audience Choice Award was also given to Burrell for the efforts in creating McDonald’s McCafé “A Frosty Affair,” which showcased Burrell’s perspective on intimate relationships. “From the point of view of African Americans, sweet indulgent beverages can build an instant relationship through sweet connections,” said Terrence Burrell, Creative Director.
“That connection can happen on a bus and also with a drink. It’s about finding someone that you have a great connection with.” The television commercial for “A Frosty Affair” can be viewed at http://www.wttw.com/main.taf?p=40,9.
This year, the 48th Annual Hugo Television Awards will be hosted by ABC 7 Chicago’s Windy City Live Val Warner and Ryan Chiaverini on April 19th, 2012, which will take place at the Radisson Blu Aqua Hotel Chicago, 221 N. Columbus Drive, starting at 6 PM. The evening of entertainment includes a special tribute to Kelsey Grammer, as the Career Achievement Award Honoree. To purchase tickets for the event, register here www.chicagofilmfestival.com.
About Burrell Communications Group
Burrell Communications Group is a full-service marketing communications company with offices in Chicago and Los Angeles. Now in its 41st year, Burrell is a leader in understanding and motivating consumer behavior in the African-American and Yurban® markets. The represents clients such as: McDonald’s, Procter & Gamble, Toyota, General Mills, American Airlines, Comcast, Walt Disney World Resorts, Eli Lilly and Supervalu. For more information, visit http://www.burrell.com.
About The Hugo Television Awards
One of the most prolific and influential elements in the lives of millions, television has long been a fixture of the American experience. Now in its 48th year, the Hugo Television Awards have honored the most innovative and outstanding members of the television community. As television productions and commercials continue to evolve in the digital age, the Hugos
are an annual gathering for those who keep the medium vibrant and shape its future. The competition culminates in an Awards Night Gala, which showcases the winning works and presents career achievement awards to select people or companies that have had a lasting impact on the medium. For more information, visit http://www.cinemachicago.org.