Ideas rooted in culture. Creative built for impact.
I’m Derrick W. Rivers, an executive creative director and brand strategist with more than 20 years of experience connecting brands with the people they want to reach.
My work spans entertainment, healthcare, higher education, automotive, consumer goods, and telecommunications, with brands including Universal, Nissan, McDonald’s, Procter & Gamble, and AT&T. I bring strategic thinking, an art director’s eye, and a belief that the strongest ideas begin with understanding people.
I lead multidisciplinary teams from the first conversation through the final execution, shaping brand platforms, integrated campaigns, and stories that connect across channels. Developing talent is as important to me as developing the work.
A fine artist by training and entrepreneur by instinct, I bring curiosity to every assignment. Outside work, you’ll find me spending time with family, chasing a better golf game, or rooting for the Dallas Cowboys.
I hold a B.F.A. from Virginia State University and an M.B.A. from Kennesaw State University.