Distinct Worlds. One Epic Identity.

I created the visual design system for Universal Epic Universe, bringing its extraordinary collection of worlds into one cohesive brand expression. Working with established intellectual properties and supplied key art, I developed the graphic language that connected each world to the larger Epic Universe identity.

THE CHALLENGE

Build a recognizable identity for a destination where every world already has its own visual language, characters, and devoted audience. The system needed to preserve those distinct personalities while creating consistency across marketing touchpoints, from expansive website imagery to the smallest digital ad.

THE SOLUTION

I built the system around a cinematic nebula environment, dimensional portal rings, and a unified approach to typography, color, and composition. Each portal became a window into its world, giving individual properties room to express their character within a consistent Epic Universe framework.

The work extended from adapting key art and defining visual hierarchy to establishing guidelines for cropping, character placement, responsive layouts, and campaign applications. These standards gave creative teams a practical foundation for carrying the identity across formats.

THE DESIGN SYSTEM

A cohesive visual foundation with the flexibility to connect multiple worlds, accommodate different campaign needs, and maintain a recognizable Epic Universe presence across desktop, mobile, and digital advertising.

Role: Creative Direction, Visual Identity and Design Systems

MORE Social Campaign

This is WarnerMedia’s commitment to bring MORE representation on and off camera, behind the scenes, and throughout the industry. And, to tell MORE human, authentic, and untold stories that broaden perspectives and connect deeply with all of our audiences.

The path to preventing burnout for our viewers is paralleled by preventing burnout for ourselves. Through a deep empathetic understanding of the power of rest for BIPOC, we can break a vicious cycle where more is afforded to those who have only known less. This is a chance for us to be the brand that doesn’t ask for more from our underrepresented viewers but instead demands more for them.

Agency: Cashmere
Role: Creative Direction, Visual Design and Branding
Director: Fredgy Noel
Photographers: Tyler Twins

Various campaigns for the All-New Nissan Maxima and Nissan Altima.

Agencies: Fluent360
Role: Creative & Art Direction, Web Design, Visual Design and Branding
Directors: Juergen Bollmeyer

The Step Up to the Mac campaign was created to celebrate the classic flavor of the Big Mac and to introduce the new Mac Snack Wrap.

Television/Web Video
With this spot, we are reminding people of the flavor they love – the delicious taste of the Big Mac. It’s truly an icon because it has the distinctive, crave-able secret sauce and unique combination of ingredients that truly make it one-of-a-kind and an original classic. Craig Mack’s Flava In Ya Ear was a natural fit. As a result, Step Up to the Mac became the connection between the younger generation and historical tunes in contemporary retro music. The spot is simple: each scene reflects an individual’s personality and simply exudes coolness in a unique way.

Web Banner & Page Takeover
The web banner continued the classic hip hop theme by having the rhythm of the music in the background form the Big Mac and Mac Snack Wrap from within the pulsating bands of an equalizer.

Big Mac Beats! Music Maker App
A music app was also created that celebrated the Big Mac and its iconic status, The Big Mac Beats! Music Maker. With this program, mobile phone or tablet is quickly turned into a hand-held remixing machine. Users can drag and drop the song snippets and samples provided and create their own custom remixes of classic songs like Flava in Ya Ear by playing with different filters, delays, reverbs, and other effects.

Each one of the unique ingredients of the Big Mac is represented [[[on the side menu]]] as you build tracks for your composition. For example, there’s Sesame Bass and Beefy Beats for your drum kits and basslines, Leafy Loops for adding audio samples, and Pickled Piano for making melodies with different synths. 

And the digital display of the waveforms of each track section is color-coded so that the final composition actually turns into the unmistakable shape of the Big Mac.

Agencies: Burrell
Role: Art Direction, Copywriting, and Design
Director: Sanji

From wheelchair-bound elderly to teenagers with broken legs, millions of Americans struggle to get reliable transportation to medical appointments. That's why Erica Plybeah founded Medhaul, a feat that was made possible by the Citi Impact Fund that aims to support entrepreneurs of color like herself.

Agency: Publicis + Burrell
Role: Art Direction

In a world where the beaten path is too often the chosen one, Sweet Briar College is where women are encouraged to fearlessly forge their own. We challenge and support our students to become fulfilled women of consequence—self-directed and independent, they are strong leaders for their communities and world.

Agency: Lipman Hearne
Role: Creative Direction, Visual Design, and Branding

This is my first submission for the new Atlanta city flag. I call this "Resurgens"

The red represents the Great Fire of Atlanta in 1917. It also honors those killed in the Atlanta race riots and the city's subsequent role in the Civil Rights Movement.

The bright blue represents the Chattahoochee River. It's also a symbol for the cleanliness, strength, dependability and coolness of this great city. The two white stars represent the two counties that make up Atlanta (Fulton and DeKalb); and the points of the stars represent the twelve council districts.

The white stripes represents the building of the Western Atlantic Railroad ~ giving rise to the settlement that became Atlanta.

And lastly, the middle yellow stripe is for the International Expo which was responsible for the growth and development of Atlanta. I chose yellow because its the color of happiness, optimism, enlightenment, creativity and sunshine. The stripes are placed vertically adopting the horizontal orientation for Resurgens (latin for "rising again"), which is also the inspiration for this flag's name.

Positioned. Prepared. Powered.

A cohesive visual identity for Warner Robins Economic Development, designed to communicate a city ready for growth. The system brings together a distinctive logo, a flexible geometric graphic language, typography, color, and photography standards for consistent use across print and digital communications.

Agency: CLTR/CLLCTV
Role: Creative Director and Designer

We were tasked with writing and producing a 1:00 and a :15-second spot announcing our new Lime and Jalapeño flavor that we launched in January 2020. Our client wanted a follies-style shoot that mirrored the deadpan style that the TV show The Office uses. The concept was Anthony Davis actually working at the Frito Lay Headquarters. To create the next big thing in chips.

This new signature flavor offers a burst of tangy lime zest with a spicy kick of jalapeño.

Ruffles unveiled the new flavor during an exclusive gathering where more than 300 guests were among the first to sample the new creation.

In celebration of the new flavor launch, Ruffles unveiled three limited-edition packaging designs, all developed in collaboration with Davis as part of “The Chip Deal.”

Agency: The Marketing Arm
Role: Creative Direction

As the Brand Agency Leader (BAL) for My Black is Beautiful, my task was to provide creative direction and consulting for the re-design of the MBIB website. www.myblackisbeautiful.com

Agencies: Burrell, Possible and SMG
Role: Creative & Art Direction, Web Design, Visual Design and Branding
Photographer: Keith Major

When I began this project, I knew I wanted to do two things— (1) attempt to salvage what I could from the current mark and (2) create a mascot that was specific to the university.

The original Virginia State athletic logo features an old watercolored illustration of a trojan. That inspired this idea to recreate an identity system that gives us a unified look and represents a fresh opportunity that our student-athletes, alumni, and the entire VSU community can rally behind. In the original VSU logo, the trojan does not have an athletic appearance. My goal was to accentuate both the agility and strength of a trojan.

Agencies: Culture/Collective
Role: Creative & Art Direction, Visual Design, and Branding

Just 15 minutes south of Atlanta is a relatively new and burgeoning city. And while 100,000 people already live here, it’s time to truly put South Fulton on the map. Home to Wolf Creek Amphitheater and the Southwest Arts Center, the City of South Fulton is brimming with entertainment. Its cup runneth over with faith-based offerings including World Changers and Zion Hill Baptist Church. Not to mention, tennis buffs can meet their match at the South Fulton Tennis Center, while outdoor enthusiasts try their hand at bouldering at Boat Rock. Down every street and around every corner, from its residents to its recreation, it can all be found in South Fulton. More Lives Here.

Agency: Metrics Marketing
Role: Art Direction, Visual Design, and Branding
Photographer: Terence Rushin

REDD’S Wicked Apple has pitted the world’s top promoters against each other to see who can throw the most wicked party. It’s Afropunk in Atlanta versus Legendary Damon and Alaska Gedeon in NYC.

Agencies: Walton Isaacson
Role: Art Direction and Design

Rising Tide exemplifies the Tide brand’s commitment to service. Rising Tide is here as a source of access, inspiration, and guidance as you strive to show up at the highest level in your adult life. This community will connect you with influential people, events, and, most importantly, the knowledge you need on your path to success.

Role: Art & Creative Direction, Visual Design, and Brand Development